Let’s make money form eCommerce site

We’re going to build an eCommerce store that sells t-shirt. On eCommerce sites, there’s always a trade-off to make between building an amazing site that everybody will love and creating a site on a limited budget that will make money. Usually, I’m on the all-the-bells-and-whistles-really-amazing-site side, but I’m always grateful that my ambitions are reined in by the actual business demands. If you’re designing and building the site for yourself and you are the client, then you have a challenge–keeping your view realistic while maintaining your enthusiasm for the project.

This article shows you a logical way to build an eCommerce site that will deliver what it needs to be profitable. However, when designing your own site, you need to think carefully about exactly who your customers are, what they need, how they want to place orders, and what they are most likely to buy. Consider the following points before you start to visualize or design the site and certainly before you start programming:

Getting customers: What will you offer, and how will you expect customers to buy? Will they buy in bulk? Will they make a lot of reapers orders? Will they know what they want before they visit, or will they want to be inspired? These factors will influence how you arrange your catalog and searching as well as what order process you use. A shopping basket is great if people want to browse. If people know exactly what they want, then they might prefer something more like an order form.
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Encourage customers to spend more for eCommerce site?

Assuming your company already has customers, you probably wish that they bought more. What stops them? If the customers don’t want any more of certain product, there’s not a lot that eCommerce can do, but there are other roadblocks on the sales path that can be removed. Such as these:
1. Getting to the physical location of the shop or placing an order by mail is a hassle.
2. Some of the things you sell can be bought from more convenient places.
3. You’re mostly open while your customers are at work.
4. It’s harder to implement an efficient product recommendation system in a physical store.

A quality eCommerce site can increase your business revenue. The convenience of being online also means that people are more likely to choose your over other local suppliers. Because your site is online24 hours a day, rather then the usual 9 to 5, your customers can shop with you outside of their working hours. Having an online store brings a double blessing to you if your customers work in offices, because they can indulge in retail therapy directly from their desks. Read the rest of this entry »

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