eCommerce Website Design Tips #2

2. Make Sure Your Site IS Easy to Navigate

If you confuse your potential customers, you lose them. With a click of their mouse, they’ll be off surfing to another site, probably your competitor’s. No matter where on your site visitors happen to be, it should be obvious to them where they should go next or how they can quickly return to where they just were. If they’re looking for something specific on your site, such as your product’s technical specifications or your company’s return policy, they should be able to find that information intuitively and quickly.

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