eCommerce Website Design Tips #3

3. Avoid Using Excessive Bells and Whistles

Just because you can add animations, video footage, sound effects, and other eye-catching effects to your site. That doesn’t mean they’re necessary or beneficial. Focus on the very best way to communicate your particular sales message and educate people about your product using the simplest and quickest methods possible. Don’t use three paragraphs of text, for example, if the same information can be conveyed in a single photograph.

If you’re going to use special effects, make sure this added content won’t distract visitors, waste their time (while they’re waiting for a useless animation to load), or confuse them. Effects are great for entertainment-oriented websites or games, but when people are trying to learn about a product or make a purchase, they want the process to happen efficiently.

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