eCommerce Website Design Tips #3

3. Avoid Using Excessive Bells and Whistles

Just because you can add animations, video footage, sound effects, and other eye-catching effects to your site. That doesn’t mean they’re necessary or beneficial. Focus on the very best way to communicate your particular sales message and educate people about your product using the simplest and quickest methods possible. Don’t use three paragraphs of text, for example, if the same information can be conveyed in a single photograph.

If you’re going to use special effects, make sure this added content won’t distract visitors, waste their time (while they’re waiting for a useless animation to load), or confuse them. Effects are great for entertainment-oriented websites or games, but when people are trying to learn about a product or make a purchase, they want the process to happen efficiently.

eCommerce Website Design Tips #2

2. Make Sure Your Site IS Easy to Navigate

If you confuse your potential customers, you lose them. With a click of their mouse, they’ll be off surfing to another site, probably your competitor’s. No matter where on your site visitors happen to be, it should be obvious to them where they should go next or how they can quickly return to where they just were. If they’re looking for something specific on your site, such as your product’s technical specifications or your company’s return policy, they should be able to find that information intuitively and quickly.

eCommerce Website Design Tips #1

1. Keep the Site’s Design Visually Simple

The fonts, type styles, text colors, background colors, photographs, and other graphic elements you incorporate into your site contribute to its overall appearance. Your goal is to create a professional and appealing look for your site by customizing the template you’re working with. Putting too much information on a page, using test that’s too small of difficult to read, or utilizing a color scheme that’s not visually appealing detract from the experience your visitors have. If you look at some of the most successful ecommerce sites such as Amazon.com, Target.com or Apple.com. You’ll notice their layout is extremely simple, inviting, and visually appealing. While you never want to copy another site exactly, you can take design ideas from other sites and incorporate them into your own with proper customization.

Let’s make money form eCommerce site

We’re going to build an eCommerce store that sells t-shirt. On eCommerce sites, there’s always a trade-off to make between building an amazing site that everybody will love and creating a site on a limited budget that will make money. Usually, I’m on the all-the-bells-and-whistles-really-amazing-site side, but I’m always grateful that my ambitions are reined in by the actual business demands. If you’re designing and building the site for yourself and you are the client, then you have a challenge–keeping your view realistic while maintaining your enthusiasm for the project.

This article shows you a logical way to build an eCommerce site that will deliver what it needs to be profitable. However, when designing your own site, you need to think carefully about exactly who your customers are, what they need, how they want to place orders, and what they are most likely to buy. Consider the following points before you start to visualize or design the site and certainly before you start programming:

Getting customers: What will you offer, and how will you expect customers to buy? Will they buy in bulk? Will they make a lot of reapers orders? Will they know what they want before they visit, or will they want to be inspired? These factors will influence how you arrange your catalog and searching as well as what order process you use. A shopping basket is great if people want to browse. If people know exactly what they want, then they might prefer something more like an order form.
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Encourage customers to spend more for eCommerce site?

Assuming your company already has customers, you probably wish that they bought more. What stops them? If the customers don’t want any more of certain product, there’s not a lot that eCommerce can do, but there are other roadblocks on the sales path that can be removed. Such as these:
1. Getting to the physical location of the shop or placing an order by mail is a hassle.
2. Some of the things you sell can be bought from more convenient places.
3. You’re mostly open while your customers are at work.
4. It’s harder to implement an efficient product recommendation system in a physical store.

A quality eCommerce site can increase your business revenue. The convenience of being online also means that people are more likely to choose your over other local suppliers. Because your site is online24 hours a day, rather then the usual 9 to 5, your customers can shop with you outside of their working hours. Having an online store brings a double blessing to you if your customers work in offices, because they can indulge in retail therapy directly from their desks. Read the rest of this entry »

How to Start an eCommerce site?

The world eCommerce has had a remarkable fall from grace in the past few years. Just the idea of having an eCommerce website was once enough to get many business people salivating in anticipation. But now, It’s no longer enough to say, eCommerce is the future–get online or get out of business. “You now need compelling, realistic, and specific reason to take your business online.”

If you want to build an eCommerce site today. you must answer some though questions. Here are a few thingto ask yourself:

  • Many big eCommerce sites have failed. What can eCommerce possibly offer me in today’s tougher environment?
  • Most eCommerce companies seems to need massive investment. How can i produce a site on my limited budget?
  • Even successful eCommerce sites expect to take years before they turn a profit. My business can’t wait that long. How can I make money now? Read the rest of this entry »

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