eCommerce Website Design Tips #3

3. Avoid Using Excessive Bells and Whistles

Just because you can add animations, video footage, sound effects, and other eye-catching effects to your site. That doesn’t mean they’re necessary or beneficial. Focus on the very best way to communicate your particular sales message and educate people about your product using the simplest and quickest methods possible. Don’t use three paragraphs of text, for example, if the same information can be conveyed in a single photograph.

If you’re going to use special effects, make sure this added content won’t distract visitors, waste their time (while they’re waiting for a useless animation to load), or confuse them. Effects are great for entertainment-oriented websites or games, but when people are trying to learn about a product or make a purchase, they want the process to happen efficiently.

eCommerce Website Design Tips #2

2. Make Sure Your Site IS Easy to Navigate

If you confuse your potential customers, you lose them. With a click of their mouse, they’ll be off surfing to another site, probably your competitor’s. No matter where on your site visitors happen to be, it should be obvious to them where they should go next or how they can quickly return to where they just were. If they’re looking for something specific on your site, such as your product’s technical specifications or your company’s return policy, they should be able to find that information intuitively and quickly.

eCommerce Website Design Tips #1

1. Keep the Site’s Design Visually Simple

The fonts, type styles, text colors, background colors, photographs, and other graphic elements you incorporate into your site contribute to its overall appearance. Your goal is to create a professional and appealing look for your site by customizing the template you’re working with. Putting too much information on a page, using test that’s too small of difficult to read, or utilizing a color scheme that’s not visually appealing detract from the experience your visitors have. If you look at some of the most successful ecommerce sites such as Amazon.com, Target.com or Apple.com. You’ll notice their layout is extremely simple, inviting, and visually appealing. While you never want to copy another site exactly, you can take design ideas from other sites and incorporate them into your own with proper customization.

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