1. Keep the Site’s Design Visually Simple

The fonts, type styles, text colors, background colors, photographs, and other graphic elements you incorporate into your site contribute to its overall appearance. Your goal is to create a professional and appealing look for your site by customizing the template you’re working with. Putting too much information on a page, using test that’s too small of difficult to read, or utilizing a color scheme that’s not visually appealing detract from the experience your visitors have. If you look at some of the most successful ecommerce sites such as Amazon.com, Target.com or Apple.com. You’ll notice their layout is extremely simple, inviting, and visually appealing. While you never want to copy another site exactly, you can take design ideas from other sites and incorporate them into your own with proper customization.